About Us
Pure Decor ® is a brand evolved in the year 2019, after doing an intense study about the bedsheet market in India. Pure Decor has its base operations in Mayur Vihar, Delhi, INDIA. We studied the market exclusively for bedsheets and found out a major requirement of the bedsheet’s consumer wanting to choose their products by witnessing the actual product’s photograph. We have always seen the bedsheet packagings to be labeled with fancy photographs which in original is not the product which is being offered to the consumer, hence making it difficult for them to make the right choice.
Apart from the consumer point of view, a major point to be considered was that the bedsheet market in India is ruled majorly by Polyester bedsheets which is not a product of Indian origin, hence discouraging the Indian made pure cotton bedsheets. “Make-in-India” & “Go Vocal for Local”, are two of the great moves started by the Indian Government to encourage Indian made goods. We @ Pure Decor understands that its high time we should now start using Indian Products and thus, we are here, offering you the Indian made premium Pure cotton bedsheets with the most elaborative and transparent information about each product. So go ahead, explore, learn more, talk to us, and make the right choice for your bedroom, because that’s where you spend almost 35% of your whole life.!
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Benefits of Pure Cotton Fabrics
Cotton has been grown for food, fiber, and even fuel for over 6,000 years. You can find cotton in your clothes, sheets, and towels, but cotton is also used to make things like rope,currency, paper, cooking oil, animal feed, packaging, and biofuels. The benefits and versatility of cotton are numerous.
Choose the natural choice: Use Pure Decor pure cotton bedsheets and enjoy the benefits of this amazing fibre.
Cotton is natural - Cotton is a plant grown from the earth. It starts as a flower and matures into a boll with a fluffy interior, which is spun into the soft fabric we know and love.
Cotton Breathes - Cotton is soft, absorbent, and breathable. Fabric labels containing at least 60% cotton are considered cotton-rich, and are less likely to be itchy, irritating, stiff, or clingy. Cotton breathes better than oil-based synthetic fabrics like polyester, so it keeps you cool.
Cotton doesn't stink - When you are back home and lay down on your bed with sweat all over then your polyester bedsheet soak in different odours. These odours tend to stick to polyester even after you wash it, but this doesn’t happen with cotton. When you wash cotton, the material releases odorous substances more easily than other fabrics. No more smelly bedsheets.
Cotton is Easy to Wash - Cotton is easier to wash and care for than other fabrics, so let your washing machine do your dirty work and enjoy the money you’ll save on dry cleaning.
Pilling Isn’t a Problem - Ever wash your Pure Cotton bedsheet and find pilling once you take it out of the dryer? Pills are pesky balls of tangled fibres that pop up on your fabrics when the fabric rubs against itself or another material. Once nylon, polyester and blends pill, it’s permanent, while cotton sheds any pills in the wash. So if you want your bedsheets to stay smooth, check the label before you buy.When it comes to our health, we don’t cut corners. Staying well, eating right, and getting a good night’s sleep are all cornerstones of a well-balanced, satisfying life. Cotton can help with a couple of these.
Cotton is Hypoallergenic - People with sensitive skin often must be very careful about what kind of bedsheets they use on their beds and they almost always turn to cotton. It’s hypoallergenic, whereas synthetic fibers are much more likely to irritate your skin, whether you’re prone to allergies or not.
Cotton is natural – so you don’t have to worry. Organic Cotton - Both organic and conventional production systems offer the benefit of providing us with a natural fiber and their growing practices are similar. Conventional cotton yields (the amount of fiber per acre) tend to be higher than organic, creating a better return on land and water investments. Currently, organic cotton represents less than 1% of global cotton production.
Cotton Reduces Risk of Infection - You probably already know that cotton is the best material for bedsheets, but you may not know what your bedsheet is made of. Polyester, nylon, and other synthetic fabrics are often used to make bedsheets, but these fabrics may hold moisture close to your skin, encouraging the growth of yeast and leading to infection. Cotton, on the other hand, breathes and absorbs moisture, keeping you dry and lowering your risk of yeast infection. Remember to check the label for 100% cotton.
Stay Cool in Summer with Cotton Bedsheets - We know the struggle of jobs in summers. A lot of traffic, pollution, sweat and dirt pulls out all our energies. At the end of the day when we are done for the day, what we need is a good night sleep. Since, the weather is generally hot round the year, so we need such bedsheets which can keep us cool during the sleep, and Pure Cotton bedsheets are the best to suit this need.
Cotton Can Help You Sleep - There’s a very good reason why most people invest in good quality cotton sheets. It’s because sheets made from cotton are scientifically proven to help you sleep better, and it comes down to the fiber itself. Because cotton breathes, unlike synthetic fibers like polyester, it won’t trap heat underneath your covers. Cotton keeps you cool during the night, making sure your precious sleep isn’t disrupted by overheating. A simple check of the fibre content label of your sheets can help you determine what it’s made of: 100% cotton sheets are a definite must, and luckily, they don’t have to cost a fortune.
Cotton for Baby - If you’re a mother, chances are you check the label for cotton on most of your child’s clothing, blankets, and burp cloths. Parents always want the best for their children, and since cotton is natural, soft, and hypoallergenic, it’s the right choice for a lot of mothers. When it comes to babies, choosing cotton should be easy.
31% Decrease in Energy Use - processing cotton requires less energy than processing other fibers, like man-made polyester and rayon. Cotton uses sunlight and converts it to a fiber without intermediate processing steps. 100% cotton is natural and returns to the soil, enriching it. On the other hand, synthetic fibers like polyester cannot break down, which causes them to release heavy metals and other additives into the soil and groundwater.
Cotton Is Natural, Unlike Polyester and Rayon - The fact that cotton comes from a plant distinguishes this fiber from man-made materials like polyester and rayon. Cotton is grown on farms, not created in a lab or from crude oil. Unlike synthetic fibers such as polyester and rayon, cotton is natural and grown from the earth. Polyester is derived from crude oil, the same oil that is used to make fuel for cars. Rayon, another man-made fiber, undergoes so much chemical modification that it no longer bears any resemblance to its source substance, trees. Manufacturing rayon may also contribute to worldwide deforestation.
So, we recommend you to choose from a variety of pure cotton super king size bedsheets, king size bedsheets, queen size bedsheets and medium or single bed size bedsheets.
Wish you happy shopping.!
Understanding Wash Care Symbols
Wash care symbols are signs that appear on the care label of Pure Decor fabrics. These signs give us information on how the Pure Decor fabrics should be washed, dried and ironed.
Understanding the wash care symbols is the key to making Pure Decor fabrics last longer. That’s why; we all need to be able to understand the basic washing symbols. These symbols may appear like an all-new language. Once you begin to pay close attention to the symbols, you’ll notice that they are self-explanatory. It is important to read the instructions on the care label to be able to take care of Pure Decor fabrics.
We @ Pure Decor are really concerned about the knowledge that our customers should hold so that they have a wonderful experience with their home furnishing products. The wash-care symbols cover a range of small icons that explain requirements for washing, drying, ironing, dry cleaning and bleaching.Let’s understand each of these subset -
1. Washing Symbols - Knowing how to read the wash care label will enable you to set the wash cycle and water temperature of the washing machine correctly. It is vital to set the optimum temperature of the water as too hot or too cold water can damage the fabric and shape of your Pure Decor product's fabrics. To keep your fabrics in great conditions, it is equally important to use an effective detergent. If you use a washing machine to wash your fabrics, then along with the right temperature, using the right detergent is also important. Always use a machine specialist detergent which have a good feedback in market and is not hard on fabrics. Here are some basic washing symbols :-
Bucket Filled with Water - This means a normal machine or hand wash where the Pure Decor Fabric can be washed at any temperature with detergent or soap.
Bucket with 1 Dot - This indicates that while washing, you must not exceed the specified temperature.
Hand Symbol Inside a Bucket - This means the Pure Decor fabrics should be hand washed.
2. Ironing Symbols - You just bought a new Pure Decor product and you are about to have guests at your place so you need a wrinkle free fabric to be spread on your bed to make your bedroom look neat and tidy, but you don’t know how to iron it. Look at the ironing symbol on the care label and follow the instructions accordingly. It is important to adhere to the manufacturer’s instructions because using a hot iron on a delicate fabric can damage it. Sometimes, you do not need to iron the fabric; running steam is enough to dissolve the wrinkles on it.Here are some basic ironing symbols and what they mean :-
Iron Symbol - This means the Pure Decor fabric can be regularly ironed at any temperature.
Iron Symbol with 1 Dot - This means you can only iron and steam the Pure Decor fabric at low settings (110 oC / 200F).
Iron Symbol with 2 Dots - This means you can perform ironing up to a medium temperature on Pure Decor Fabric (150 oC / 300F).
Iron Symbol with 3 Dots - This means you can iron, dry or steam the item up to a high temperature Pure Decor Fabric (200 oC / 350F).
A Crossed-Out Iron - This means ironing shouldn’t be attempted Pure Decor Fabric.
3. Drying Symbols - We have all heard of a laundry disaster where a new Pure Cotton Bedsheet came out shrunk. You can avoid experiencing it by knowing which all fabrics are suitable to be put in the dryer. Please note that drying is a very important part of fabric care. The heat from the dryer can also cause your fabrics to fade. So, it is important to read and understand the washing machine symbols correctly.
Square with Circle - It means that tumble drying is allowed. There are some variations in the tumble-drying technique which you must keep in mind while drying Pure Decor fabrics.
A Tumble Dryer with Dots - This means that a machine dryer must be used at a low heat setting, 2 dots suggests using a machine dryer up to a medium setting, and 3 dots is up to a high setting while drying Pure Decor fabrics.
A Black Circle in the Middle - This means that regular drying can only be performed on the ‘No Heat’ or ‘Air Only’ settings while drying Pure Decor fabrics.
A Crossed-Out Tumble Dryer - This means the Pure Decor fabrics can’t be tumble dried.
Square with Inward Arc at Top - This means that the Pure Decor fabric should be hung on the clothes line for drying.
Square with Horizontal Line in the Middle - This means that the Pure Decor fabric should be laid out on a flat surface for drying.
Crossed Out Twisted Symbol - This means that the Pure Decor fabric should not be wrung to remove excess moisture. It is mostly recommended for delicate fabrics like that of dohars. Such fabrics should be left for drying at a natural pace and leave excessive water by itself.
4. Dry Cleaning Symbols - Some Pure Decor fabrics cannot be washed at home. It is best to leave the job to professional dry cleaners. In many cases some Pure Decor fabrics might need dry cleaning for only the first wash. Read the instructions on the care label to get a clear understanding. Here’s how to read the dry-cleaning symbols :-
Circle Symbol - This means that the Pure Decor fabric can be dry cleaned.
A Crossed-Out Circle - This means that the Pure Decor fabric can’t be dry cleaned.
5. Bleaching Symbols - It is important to understand how bleach works on different fabrics. Hence, always check the care label instructions on your fabrics before using bleach or a non-chlorine based bleaching agent. If the instructions allow bleach to be used, you can use a good quality bleach, which is a fabric whitener. Understanding bleaching symbols on the care tag is simple and can guide you effectively.Here’s how to read bleaching symbols.
A Triangle - This means that bleaching Pure Decor fabric is allowed.
A Crossed-out Triangle - This means that you cannot bleach the Pure Decor fabric.
A Triangle with Two Lines Inside - This means that a non-chlorine bleach can be used on Pure Decor fabric.
Wish you Happy Fabrics.!
Guide to Choose the Right Bedsheet
With a range of sizes of bedrooms arouse a demand for different sizes of beds. The bed sizes varies from as small as 36" X 72" to as large as 75" X 85". We @ Pure Decor understand this need and have tried our best to classify the requirement of single bedsheet, medium size bedsheet, king size bedsheet, super king size bedsheets depending on the size of the bed and the mattress. We hope you will be able to make the right choice of the size of the bedsheet required by you. Let us walk you through the guide to choose the right bedsheet for your bed with the help of the explanation below -
1. Single Bed Of Size 36" X 72" With Upto 4" Thick Mattress - The first one is for those who have single beds at their home. Single bed size starts from the size 36" X 72". Nowadays the along with the size of the bed, what also matters is the width of the mattress used on the bed. Due to this variation in mattress size, there are various sizes available for the single bedsheets with single pillow covers and even two pillow covers. For the first one lets talk about the mattress size to be of uptown 4" width. For the mattress for the bed size 36" X 72" with mattress unto 4" width, the best suited bedsheet will be of size 60" X 90". These are generally called single bedsheets and comes with a single pillow cover due to small size of bed which can accommodate only one pillow cover. So, the best suited single bedsheet for this size of bed is 60" X 90" ( Single Bed Size Bedsheet ). Buying a Pure Cotton Bedsheet is the decision of the customer.
2. Single Bed Of Size 36" X 72" With 4" to 9" Thick Mattress - The second one is also for those who have single beds at their home. These beds are also of the same size as discussed in point number 1, i.e. 36" X 72", but the difference which comes over here is the increase in size of the mattress being used on the single bed. When the size of the mattress is increased from 4" unto 9" width, then the bedsheet of size 60" X 90" does not work well as there is a difficulty to tuck it under the mattress, so the bedsheet size required here is of size 70" X 100"( Single Bed Size or Medium Bed Size Bedsheet ), which can easily fulfil the demand of perfect fit on a bed of size 36" X 72" with mattress size from 4" to 9".
3. Medium Size Bed Of Size 48" X 78" With Upto 6" Thick Mattress - Now the next one that comes is the case when the size of the bed is increased from 36" X 72" to 48" X 78". These beds are generally known as medium size beds which are not categorised in single beds nor in double beds. These beds are for those who prefer larger area for a single person to sleep, but also at the same point does not want to conquer the space of a double bed. So, when the decision is to be taken to buy a bedsheet for these beds then the most preferred size of bedsheet is of size 70" X 100", but only when the width of the mattress does not exceed from 6". The bedsheet 70" X 100" ( Single Bed Size or Medium Bed Size Bedsheet ) can only be able to tuck under the mattress of the width of the mattress does not exceed 6" width. Buying a Pure Cotton Bedsheet is the decision of the customer.
4. Medium Size Bed Of Size 48" X 78" With 6" To 9" Thick Mattress - Now the next case that comes is when the size of the bed is same as mentioned in the previous point as 48" X 78", but the thickness of the mattress is increased due to which the bedsheet with size 70" X 100" fails to meet the needs. So, the bedsheets that are useful in this case are of sizes either 90" X 100" or 90" X 108" ( Queen Size Bedsheet ). These two bedsheet sizes are best suited for these type of cases when the bed is still the same as medium size bed but the thickness of the mattress is increased. Buying a Pure Cotton Bedsheet is the decision of the customer.
5. Queen / Queen XL Bed Of Size 72" X 78" With Upto 4" Thick Mattress - The next bed size we are going to discuss is the queen size bed or you may also say Queen XL size bed as they are now differentiated at different places in the country. But we will consider the size of the bed to help you choose the right bedsheet for your bed. In this case when the size of the bed is 72" X 78", when the width of the mattress is not exceeding 4", then we recommend using the bedsheet with sizes 90" X 100" or 90" X 108" ( Queen Size Bedsheet ). These two sizes are best suited for these type of beds whose mattress's width is not exceeding 4". These size of beds are the most common size of the beds found in India. These are popularly known as the standard double beds which is majorly used by the maximum percentage of people in our country. Buying a Pure Cotton Bedsheet is the decision of the customer.
6. Queen / Queen XL Bed Of Size 72" X 78" With Upto 9" Thick Mattress - Moving on to the next scenario, we will consider the case in which the size of the bed is 72" X 78", same as the previous one, but the width of the mattress is increased. When the width of the mattress is greater than 4", then the bedsheet with size 90" X 100" or 90" X 108" does not work, so the size which sets apt for these beds with unto 9" mattress are of size 100" X 108" or 108" X 108" ( King Size Bedsheet ). Buying a Pure Cotton Bedsheet is the decision of the customer.
7. King Size Bed Of Size (72" To 75") X (78" To 85") With Upto 12" Thick Mattress - Last but not the least, the size which is really rare to find, but are rapidly making its space at everyone's heart and home is the size of the bed that ranges from 72" to 75" in width and 78" to 85". These size of beds are the most luxurious one and are found at luxurious homes. We @ Pure Decor, are well verse with the need of these beds for extra large bedsheets, and hence we have numerous designs in super king size bedsheet. The sizes best suited for the beds of these sizes are of size 108" X 120" and 114" X 120" ( Super King Size Bedsheet ). These size of bedsheets never fail to impress the bed owners of extra large beds.
Shop Smart, Live Better.!